'We see this as a big opportunity to make our brands “More Than TV” and it’s exciting to work with the Lockwood team on this innovative event.With millions of fans playing Avakin Life every month, this partnership is a fantastic way to deliver the Cybersmile message of positivity and support to millions of people – while raising vital funds at the same time!įollowing on from a successful month long fundraising campaign for Cybersmile in December, Lockwood Publishing, creators of the virtual world game Avakin Life, have decided to continue with the partnership indefinitely.īack in December 2016, Lockwood and Cybersmile partnered for a month long fundraising campaign by introducing a Cybersmile #POSITIVITY T-shirt into their in-game purchase options – with a donation being made to Cybersmile for every unit sold. Neil Bowler, Head of Games ITV said: 'The Voice is one of the best-known TV shows around the world and ITV Studios is thrilled to bring it to a new audience and enter the metaverse with Avakin Life. 'We know how much our audience loves live music - so what’s better than an opportunity to have a go at becoming a star themselves?' Marja Konttinen, Marketing Director at Lockwood Publishing said: “We couldn’t be more excited to offer players of Avakin Life the chance to become part of The Voice. The Voice of Avakin will be promoted across traditional and social channels with a TV ad going live on ITV in November, creator partnerships and a showcase of the best UGC on TikTok. Corrie star reveals she was 'terrified' filming the sinkhole scenes for ITV soap.'Stop interrupting!' Mandatory vaccine spat breaks out on Jeremy Vine show.Once they have created their content in Avakin Life, players will then be encouraged to post their videos on TikTok for the chance to be featured as part of the global campaign and on big screens in Avakin Life. Or if they don’t fancy themselves as the world’s next great singer, they can step into the shoes of their favourite coach - sitting in the iconic rotating chair and pressing that all important red button for the best performers.īe the star, be the coach, be the crowd - the journey is theirs to choose.

This will be followed in future weeks by the opportunity to grace the show’s iconic stage and record their very own not-to-be missed performance. In the first weeks of the campaign, fans will be given the chance to explore the Green Room and Casting Room and record their ultimate singing videos to share on TikTok.